Tech transformation for eCommerce Businesses

Alex Tarasenko
Alex Tarasenko

Commerce has been one of the most predominant human activities since forever, so it’s no wonder that selling goods and services online has become one of the hottest topics of discussion as we have entered the digital era. 

Especially now that the COVID crisis has flipped the way people conduct their personal lives and business – eCommerce software development is gaining momentum like never before. 

Quarantine-induced online commerce boom

We all know that eCommerce was already big before the global pandemic, the sudden wave of quarantines enforced back-and-forth along with the people’s understandable lack of desire to [gamble with own wellbeing by] go shopping in a traditional way has fueled online trade, even more.

On one hand, the situation has generated a tenfold demand from people to be able to conveniently purchase everything they need without leaving their homes. On the other – it is prompting businesses to facilitate this opportunity and ensure smooth user experience for the flood of new clients.   

Now, it doesn’t take a university degree to figure out that an increased volume of any activity online requires developing a lot of software to back it all up. But, what are the solutions?

Custom software vs website builders 

Ask any marketing expert and they will confirm that every product or service on the web will benefit from having a unique platform that accurately translates its idea and makes it stand out among the competitors on the market. 

At this point, there are essentially 2 paths a business can take to introduce the product to potential consumers. Develop an own and unique website, or go for a ready template from one of the website builders. And to be honest, there are good points in favor of both choices.

Website builders 

When it comes to website constructors like – there are many options on the market. All of them differ in terms of functionality, application nuances, hosting, subscription, templates, etc. Most of the time the monthly subscription increases in proportion to the functionalities you utilize. What all these tools share is that they are SaaS-based solutions allowing one to craft a basic web page with little to no coding involved – simply via the means of the app’s visual interface. 

This makes it a rather popular option for the development of landing pages, online business cards, and blogs. In fact, it’s said that over a third of all websites on the internet are powered by WordPress. That said, the majority of WP-powered resources are news sites and personal blogs. And the appliance of the platform for a radically different purpose like eCommerce activities is rather questionable. So, although this fact does speak on the platform’s popularity, it does not necessarily translate to an “ultimate choice” conclusion. 

Custom software

The second option is building unique website and apps, which does require professional devs and usually ends up more expensive. At that, custom eCommerce software development in this way offers unparalleled opportunities in terms of product design and specification, as well as a lot of the functionality that is unmatched or entirely absent in the carbon copy software produced via website builders. 

So, for unique identity brands and large online marketplaces, sticking to custom eCommerce software development has a much greater number of advantages than any other product delivery model. 

What are some of the features included in a typical custom-built eCommerce software? 

A detailed list awaits you just below. 

Technologies and solutions provided by MintyMint 

For startups and accomplished businesses exploring software opportunities in the eCommerce niche, here’s what we offer:

Custom web and mobile applications

MintyMint experts can help you build a unique website or application (or a bundle). Tailored entirely to your specific needs and creative vision, it will represent your business from the best angle. 

Thoroughly designed UX/UI

Developing an intuitive and complete user interface lies at the core of creating a positive user experience. Which is necessary for the success of any digital products. To achieve this, our design team conducts thorough market research and applies versatile user stories for smooth navigation and feel of the app.

Customer management and resource planning

Customer Relation Management and Enterprise Resource Planning are two vital activities securing the success of online commerce. Therefore, it is highly important to have capable and transparent CRM/ERP functionalities integrated within your eCommerce software. Using it allows you to automate a big chunk of the customer support activities and back-office operations. Therefore, you can keep the daily workflow consistent. 

Inventory tracking

Having a straightforward and reliable stock management functionality is crucial for every online shop or marketplace. This is why we pay extra attention to inventory tracking when building digital eCommerce products. 

Payment processing

Any modern eCommerce software needs to have the main payment systems (Samsung and Apple pay) built into it. As for transaction processing, we use one of the most reliable and proven payment getaway solutions for monetary operations  – Stripe. 

Stripe is a prominent service offering a number of SaaS-based finance tools specifically for eCommerce software development. Those include payment processing solutions, application programming interfaces (APIs), and point of sale (POS) systems.  

Credit card security

Dealing with frequent online money transactions requires a known level of security. Therefore, every bit of software our team builds for eCommerce businesses corresponds to the Payment Card Industry (PCI) data security standard to keep cardholders data safe and protect owners from credit card fraud. 

POS systems

Another important functionality every online business can benefit from is the point of sale (POS) system. It combines various sale data about the time and place of purchase, inventory, payment, client, etc. – merging it all into a single “point-of-sale” operation consistent across different parts of the application.  

Magento development

Magento a free PHP-based eCommerce platform perfect for creating online shops and marketplaces of all types and scales. Utilizing multiple other PHP frameworks and functionalities, it offers a wide set of development tools and great end-product quality with comparably lesser pressure on the coding teams. 

Magento development is extremely popular these days and is in our arsenal of eCommerce solutions as well.   

Final word 

To summarize all the findings, having a capable and reliable, unique web platform representing one’s business is a must to succeed in the eCommerce niche in 2020. Achieving this often requires a level of sophistication unreachable for website constructors. Therefore, all things considered, custom software development seems to be the go-to choice for online shops and marketplaces to stand upon and stand out among the competition.    

Want to learn more about current digital opportunities in eCommerce? Don’t hesitate to leave us a message and MintyMint experts will reach back to you to clarify any questions!