Digital Transformation in Private Equity and Venture Capital

Private equity businesses are different from public investment funds, and so are the challenges they face. These companies have to present themselves in a unique way, unify multiple management systems, and meet regulative pressure. Luckily, technology can help to successfully address most of these issues.

What are some of the distinctive features of digital transformation in the niche? Why is it important to embrace technology? And most importantly, how to do it in 2021?

Let’s find out.

Private equity challenges

The main challenges for private equity firms right now are caused by several factors, including:

  • Fierce market competition
  • Lack of brand awareness
  • Unremarkable digital presence
  • Fragmentation of data across systems
  • Complexifying regulatory compliance
  • Outdated technology

Private equity opportunities

As for the advantages of digital transformation for private equity companies, the following perks are most notable:

  • Consolidation of management systems
  • Development of a unified book of records
  • Automated compliance checks and audit
  • Improved analytics and real-time data processing
  • Improved customer relationship

The Oxford Risk case

MintyMint has vast experience working in the Fintech industry.

One of such projects is Oxford Risk – a revolutionary investment risk evaluation platform. Although using advanced methods and technologies in their direct work, the company didn’t have an appropriate web platform to present itself in the digital space.

In this case, our task was to design and develop an entirely new website to optimize user experience according to the latest UX/UI tendencies and approaches, on one hand, and ensure the product’s performance and responsiveness across user devices – on the other.

After conducting thorough market research and determining the main client requirements and product features, our design team has developed wireframes and a UI style guide for the website’s front end. Then, our technical team has determined appropriate product architecture, and design a backend infrastructure according to it. Finally, our engineers have implemented the program functionality of the product, while QA experts conducted a set of manual and automated tests to find and resolve any production mistakes.

The new Oxford Risk website was then released to the public, open for you to explore online.

How can we speed up digitization in the private equity sector

There are three main ways how we can help your business digital-wise.

Digital strategies for the company

The first thing to do when embracing digital transformation is to develop a comprehensive digital strategy for your brand. MintyMint can help you in determining the main digital pain points for your business, as well as the best solutions to those needs, and develop a clear, step-by-step strategy for you to fulfill.

Digital solutions integration

Once a clear digital strategy is outlined, you have to apply the necessary technical solutions to bring it about. Our team will gladly assist you in developing, integrating, and maintaining the right digital systems and components. Whether it’s an independent CRM software, a newly designed website, a mobile application for the clients, or an entire cloud platform combining it all – we’ve got you covered.

Dedicated team

You don’t always want all the job done exclusively for you. Perhaps, what you need is a seasoned professional or a few engineers to back up your core team and cover a part of the responsibilities. In this case, team extension is the right choice for you. Outsourcing gives you access to great talent, eliminates HR issues, and helps you to increase you’re team’s capability and productivity all at once.

To learn more about partnership opportunities and workflows, visit our How We Work page.


Digital transformation is not just “good” to do but simply required in order to meet the new standards and withstand competition in 2021. Developing a thoughtful digital strategy, integrating appropriate tech tools, and employing great talent are your best bets to do it.

Need help with your digitization endeavors? Feel free to reach out!

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