Shopify As A Marketplace – Explained

eCommerce is among the most prevalent and fast-developing business niches in the world right now, with the global digital buyers pool surpassing a stunning 2.14B this year. 

Most of them represent upper-income users, which means there is money on the table and it’s not just window shopping. So, this is no wonder that more and more people are trying to enter the online commerce game and make money here, whether big or small. 

And the first question aspiring retailers face is how and where to market one’s products and what is the easiest way to do it if you don’t already have a platform to kick things off from. Luckily for the many in those shoes, various eCommerce solutions are at their service, providing the place (and sometimes, the audiences) to sell products online, in exchange for a moderate monthly subscription or a share of the profits. 

Among such services, one of the leaders on the market today is Shopify – a global eCommerce platform that allows to easily build and run custom shops on the web. 

Now, what exactly makes Shopify stand out from the competition? 

Let’s find out. 


Essentially, Shopify is the WordPress for eCommerce businesses. It enables anyone without a master’s degree in commerce or coding to set up a fully functional shop and sell products both online and offline. 

To the shop owners, it offers a wide range of tools and functionalities to conduct daily eCommerce operations. Things like product showcasing, inventory tracking and management, order processing, payments, customer communication, financial reporting, and much more. 

Meanwhile, customers may enjoy reliable service with a smoothly working interface and pleasing visual themes for a positive shopping experience. 

From such a perspective, it does seem that everyone is a winner in the Shopify formula. Is it so indeed? Let’s take a closer look at the opportunities provided by the platform and its potential drawbacks. 

Key opportunities

First of all, Shopify is realistically a great eCommerce tool for a wide range of businesses. It is the market’s #1 platform choice for setting up online stores, and the reasons for it are rather convincing: 


First of all, Shopify offers an extremely simple and straightforward workflow, with a drag and drop interface and theme-based design to easily customize the shop according to your vision and needs, while maintaining a pleasant user experience. 

The entire process of setting up and running a store with Shopify is rather intuitive. And although there may be some issues when taking your first steps with the platform (it’s not making popcorn, after all) everything becomes clear rather quickly as you get used to the tool.

Not making selling online look like rocket science is clearly an advantage in favor of Shopify. Simplicity and convenience of usage – check.  


Another important aspect of any business tool is of course the cost of using it. In this regard, Shopify offers a great bang for the buck. 

It comes with lots of price plans to satisfy virtually every need and pocket, from $9 a month for the Lite plan and all the way up to more pricy top-notch service. At that, Shopify offers a substantial list of free features. Things like visual themes and graphic materials, as well as versatile apps to improve the online commerce experience.   

So, budget is another pro in favor of Shopify when looking for a web store platform.


Making your eCommerce business successful requires continuously assessing statistical data and adjusting the strategy to keep up the shop’s efficiency and meet the consumer’s demand.

In this regard, Shopify’s profound admin panel provides all the tools and features to determine the strengths and weaknesses of your online store and maintain a high-level game in the back office, from inventory tracking and shop stats to financial reporting and much more. 

Management and administration – check.

Cloud Capabilities 

Reliability and performance are another two points in favor of choosing Shopify as the foundation for your web store. 

Running in the cloud, the platform can boast of refined stability and virtually unlimited computational power, unlike traditional localized servers. Therefore, you may sleep well knowing that no power outages or server overloading mess with your shop’s operation. 

The reliability of the tools you’re using grants the effectiveness of the work you do. And Shopify’s cloud-based nature is definitely a great advantage in that sense.   

User support

Last but not least, user support is another notable feat in the list of Shopify’s strengths. 

The company offers outstanding customer care, ready to help and troubleshoot any issues. And being a leader in the market of web store builders, Shopify has an extensive user community gladly sharing their knowledge and experience. 

Like that, whatever problem you may come across when setting up an online store with Shopify – you’ll most probably find a solution to it in no time. 

Given all the aforementioned, Shopify seems like the perfect solution for eCommerce businesses of any shape and form, doesn’t it? 

Not quite so. 


Shopify sounds like the magic wand for your eCommerce endeavors. So, why would anyone look elsewhere? 

Well, it turns out that nothing is perfect in the real world (except for Bruce Willis acting, perhaps). 

Whether you’re already using a CMS, want to have more control over your store’s SEO, or have a really large and complex product catalog – you may want to consider Shopify alternatives. If so, here are some of the most popular options available: 

Other web store builders

The closest to Shopify alternatives would be other similar eCommerce-focused website builders like Wix or BigCommerce. 

With some differences in the interface and workflow, as well as offered price plans and available features, these platforms offer generally similar opportunities to what Shopify does.

In some cases, the seemingly subtle differences may in fact be important enough to switch a platform. Plus, it never hurts to have the options, you know. 

If you’re looking for something like Shopify but not Shopify, pay attention to the following popular solutions: 

  • Wix
  • BigCommerce
  • WooCommerce
  • Magento

Conventional web marketplaces

Another Shopify alternative when selling goods online can be one of the good old marketplace giants like Amazon or eBay.

Offering unparalleled audiences, they don’t allow for as much branding and shop customization as web store builders do, yet are still great a  eCommerce solution for smaller vendors and retailers. 

If you’re just starting out in eCommerce or run a  small retail business without a massive brand behind it, the platforms below may be a great Shopify alternative for you:   

  • Amazon
  • eBay
  • Zappos
  • AliExpress
  • Rakuten
  • Overstock
  • Etsy 

Custom online shop

Finally, there is always an option to build your own, 100% unique web store. 

Advocates of this option claim that having a custom online shop is the best choice to make, and we can only add that developing it is our craft. 

As for the mere facts, it is true that the capabilities of any website builder or similar solution are rather constrained both technology- and feature-wise, as well as in terms of the UX/UI design. Whereas when building up a web store from scratch, only imagination limits how the end-product will look like, work, and feel on the inside and out.

If that’s what you’re looking for, our team will be glad to fulfill your vision in life when it comes to: 

  • Websites
  • Mobile apps
  • CRMs
  • Individual eCommerce functionalities
  • And much more

Final word

All things considered, Shopify is a god-given gift for the players in the eCommerce game. It offers a substantial range of functionality matched by cloud-based reliability and impressive performance – all at a flexible and moderately-set price.

Perfect for smaller and medium-sized shops, it has great alternatives if you don’t fit the description or look for something slightly different. To each his own, and if you’re looking for a reliable IT partner to help in your eCommerce endeavors – don’t hesitate to contact us, and let’s do business together!

How To Make Remote Work Successful: Best Productivity Tips

Establishing good communication within teams has always been among the main factors of success for businesses of any shape and form, and it has become an even more important task and a greater challenge now that we are in the all-remote era. 

Let’s face it: almost everyone is working from home now.

The pandemic has pushed companies to adopt a remote working model and time has shown us that it actually works. At that, a lot of executives are still rather skeptical about outsourcing, fearing productivity issues, lack of trust, and miscommunication within teams. So, it’s important to know how to make it as effective as possible.

MintyMint has been providing dedicated staff and managing outsourced projects for years. We know how to make remote work effective, what works, and what won’t. And although it doesn’t come without a fly in the ointment, it’s very possible to make remote work even more effective than in the office.

In this article, we are going to describe all the pros and cons, potential issues, and solutions associated with remote work.

The main remote work issues

First of all, you can’t just send people home and expect smooth remote teamwork.

Here’s what you’ll need to take care of:

  • Establish an effective communication
  • Supply required software (and hardware)
  • Resolve organizational issues
  • Oversee team processes and KPIs
  • Ensure staff discipline

Your people need guidance, process tuning software, and oversight to ensure an effective workflow. Otherwise, remote work can be extremely ineffective and disappointing.

In fact, here are some of the main struggles for remote workers, according to themselves:

main obstacles on the way to making remote work successful

Now, how exactly does one do that?

Let’s move on.

How to make remote work successful?

On the brighter side, remote work can make your teams happier and more productive, provided everything is set up properly. Here are our main tips for making your operations productive.

1. Communication

Perhaps the most important aspect of remote work effectiveness is team communication.  

That is why we’ve compiled a list of the main principles to check with that’ll help to make your online communication purposeful, relevant, and successful. 

Choose the right software

One of the first things to get clear with on your way to perfecting online meetings is to choose the platform where they are going to be held. 

There is already enough of the human factor involved when it comes to remote communication, so you don’t want the software to slow the process down even more. 

As has been mentioned, there is a wide variety of video conference tools available on the market, from good old Skype to more recent solutions like Zoom or Google Meets. Most of them have a free version for you to try out the app and offer advanced functionalities per pay. The price plans and feature sets also differ, so you’ll have to look at the options and find the best one for your setup and needs.

By the way, here are some of the most popular tools to make communication easier for you and your team:

Predefine the subject

Another important thing to do when establishing a call online is to define the topic and goals for the meeting and share it with the participants. 

Having this information will not only allow your colleagues to think through their point of view on the subject and come up with potential suggestions beforehand but will also help the team tune into the conversation and tackle the task a lot better.    

Determine the timeframe

Another important point to consider when preparing for an online meeting is determining its timeframe. 

Effectiveness is about fulfilling a particular task with an adequate amount of resources, time being the main one. So wasting none of it is essential when we talk about effective meetings. 

More so, there is substantial evidence supporting the theory that a task takes as much time as is allocated for it. Like that, cutting down the estimated timeframe may speed up the working process, too. And visa versa, the more vivid those time limits are the more likely the resolution is to be postponed. 

Set up a timeframe for your meeting, whether it’s a regular weekly update or a team brainstorm, and set up an alarm to know when it’s time to wrap up.  

Keep it intimate

Having too many people at the table may drop the discussion effectiveness even in traditional meetings. And when it comes to online chats – the problem magnifies tenfold. 

If there’s an announcement to make – you may surely add as many participants as the software you’re using allows. But if there is a heated discussion in the plan – it is better to keep the number of participants down. Or, you can divide the meeting into several consecutive ones when discussing an important topic online.  

Record the meetings

Unlike traditional in-person conferences, online calls provide a bright opportunity to easily record the entire chat. 

This way you can keep track of everything discussed and revise the meeting if needed, without having to distract from the conversation to make notes on the go.

Whether you need to write down ideas and key takeaways during the discussion or not – is entirely up to you. That said, recording and revising calls is among the main ways of improving the effectiveness of meetings online.  

Communicate frequently

Just like any activity, consistency is extremely important for boosting the effectiveness of remote meetings. 

On one hand, calling up frequently creates a habit that adds structure to the routine and reduces the subjective stress from participating in high-engagement activities like daily meetings. Believe it, you can easily stress online, too.

On the other hand, it will inevitably make your meetings go more smoothly and to the point, which is another important factor for boosting their effectiveness. 

2. Performance and KPIs

What you expect from your teams will depend on the type of business you manage. For example, your customer service teams may need availability between certain hours, while your design team may be able to pick up a project at any time of the day. Whatever your expectations are: clearly let people understand from the very beginning and make sure everyone fully acknowledges the rules.

Here are a few things you should think about and discuss with those you work with:

  • Working hours. Please make sure that people know whether their schedule should be the same or whether it may be more flexible when working from home.
  • Availability. In case you need to know when your teams are present, make sure that you have a process to inform you that they are outside their workplace. The Slack tool is really useful here because you can set your status by letting everyone know that you are at lunch, meeting, or on a trip to the doctor.
  • Processes and priorities. Please remember that some types of work may be possible from home, while others may not and you may need to review some of your processes and priorities and adapt them to work at home. Also, make sure that you report any changes in your life and work to your teams.

3. Data Security

Remote work inevitably leads to new security considerations. Every employee should know exactly what needs to be done to stay safe online while working at home, and it is your responsibility to manage that.

Here’s a short checklist to help you:

  • Only work on trusted devices.
  • All desktop and laptop computers must use full disk encryption.
  • Home routers should not use default passwords and should be checked for firmware updates.
  • As a rule, try to minimize the storage of confidential customer data on local devices (like contracts, invoices etcetera). Encourage your team to routinely check their local storage and clean the sensitive data.
  • Use database software tools to securely store passwords. Try 1Password (subscription) or KeePassX (freemium).

4. Feedback

Last but not least, improving any process requires collecting feedback and implementing the changes accordingly. 

Every team’s setup is unique. So, beyond the basic rules laid out in this article, it’s up to you to find “the recipe” that’ll match your goals and needs the best. 

Look at what went well and what didn’t in the past several online calls, and ask your colleagues for suggestions to improve the communication. Remember that flexibility is the way to go when looking for the best approach.    

Tips for the employees

Maintaining a healthy balance between the work and personal life of your teams is as important as creating the structural basis for remote work. Disconnecting from the office environment and spending too much time at home may be stressful, so be sure to encourage people to take breaks and spend time away from their jobs – seriously, keep that in mind. And of course, there are also many ways that employees can help themselves:

Set up your workplace

In case you have a free room for use as an office, then this is just perfect for you and your work. If that’s not your case, you may use your kitchen or living room, or go to a coworking space altogether. Of course, working from a sofa or bed can be very tempting, but when professional and personal spaces intersect, it can be difficult to disconnect and switch specifically to work. Also, it is extremely challenging not to fall asleep when you work sitting on a couch.

Ideally, you will have two devices: one for work and one for home. In case this is not possible, the use of a laptop with a monitor and keyboard, rather than on your lap, can serve as a mental signal to separate work and personal time. It is also a good idea to split up the hard drive and create a separate account for work.

Dress for work.

We are not talking about a full suit and tie. However, wearing comfortable and at the same time presentable clothes, rather than plain-looking pajamas, will greatly help you focus on the work. It also means that you are ready to walk your dog out and get some fresh air, which is crucial for maintaining productivity.

Adhere to the regular schedule.

Even if working from home means that you can be flexible with your time, setting your own deadlines and meeting them helps to maintain a balance between work and personal life. This, in its turn, will free the time for everything that you were planning to do for a long time.

– Take a break

We understand that without a walk to the station or a walk at lunch, it is easy to become sedentary, working from home. Therefore, we advise you to take a walk while you, for example, are talking on the phone. With the help of such walks, you will not only not worsen your own health, but also make your remote work more productive! For example, the 1Password tool offers everyone the opportunity to spend on healthy activities away from the keyboard; be it yoga classes, a monthly kayak ride, or a subscription to the meditation app.

Here’s a brochure to share with your colleagues:

Roadmap to making remote work effective during the pandemic.


  • Put your employees’ well-being first
  • Don’t be scared of switching to remote work. Doing it not only will you protect yourself and your family from the Сoronavirus disease, but also receive additional benefits.
  • Stay safe and healthy!

And if you’re looking for a remote-ready team of professionals to fulfill a project without a headache – MintyMint is always at your service.

Recent from #Business

Top 3 Integrations for Enterprise-Grade E-Commerce Platforms

E-commerce is purchasing and selling goods and services via the Internet. In March 2021, e-commerce sales grew across most retail

React Native vs Swift: What is the Best iOS App Platform in 2022?

Is it likely to make iOS native apps employing React Native and Swift? Or is it better to use only

How To Develop A Product Strategy For A Startup: The Ultimate Guide

Product strategy is essential to launch a successful startup. Learn all the tips, tricks, pitfalls to develop a winning game

Digital Transformation in Private Equity and Venture Capital

Digital transformation in venture capital and private equity companies is different from that across the fintech industry. Jump in to

Digital Transformation in Fundraising: Trends, Issues, and Solutions

Digital transformation is the key to sustainable fundraising in 2021. When to do it and how we can help? Learn

Digital Transformation In Investment Banking: Trends and Opportunities

Digital transformation in investment banking - why do it, what can help to achive, and how to get started? Find

Digital Transformation in The Banking Industry

Digital transformation in the banking industry. Why it's important, how to do it, and what does the future hold for

Digital Transformation in the Healthcare Industry

Business process automation is a hot topic in healthcare. Learn everything about the key automation trends in the industry right

Shopify As A Marketplace – Explained

Shopify is a leading eCommerce tool today. Learn everything about its benefits and drawbacks, as well as available alternatives -

Refactoring and Reengineering: Why Software Maintenance Is Important

Software maintenance and reengineering, code refactoring: why is it important, when to consider, and how to do it? Jump in

Pick a comfortable time for call or fill out the form

[contact-form-7 id="1896" title="feedback"]